Dec 13, 2023 | Customer Experience
How can advertising and marketing teams create realistic promotional ad campaigns or product or service information that gives a proper voice and shares the accurate story of the BIPOC communities their company serves? Updating the company’s digital presence, brand...
Aug 9, 2023 | Customer Experience
By Samantha N. N. Cross | Stephanie Dellande | Sterling Bone The big idea People from underrepresented ethnic and racial groups tend to rate poor customer service less negatively than white people do, according to new peer-reviewed research we co-authored. Many...
Apr 19, 2023 | Customer Experience
By Simon Fraser In today’s connected world, managing a customer’s expectation and consistently creating positive experiences has proven to be a challenge for many organisations. Part of the challenges in Customer Experience can be attributed to a variance in...
Apr 5, 2023 | Customer Experience
By Karolina Kulach Does your client portfolio include customers from abroad or do you expect it to in the future? If so, it’s important to apply cultural awareness to every aspect of your customer experience (CX) strategy, including customer service, advertising,...
Aug 3, 2022 | Customer Experience
By Emily Washcovick When you’re in the business of relaxation, like Nola Bliss Massage in New Orleans, it’s assumed the entire experience will be, well, relaxing. However, if your front end customer experience is lacking, your clients might walk away more...
Mar 23, 2022 | Customer Experience
By Sonia Thompson Inclusive marketing is the future of marketing. And each year, as more leaders start to prioritize and actively engage in building an inclusive brand, consumers are taking notice. But just because a brand tries to be more inclusive, it doesn’t mean...