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Customer Expectations On A Global Scale

Customer Expectations On A Global Scale

By Simon Fraser In today’s connected world, managing a customer’s expectation and consistently creating positive experiences has proven to be a challenge for many organisations. Part of the challenges in Customer Experience can be attributed to a variance in...
How Cultural Differences Impact Customer Experience

How Cultural Differences Impact Customer Experience

By Karolina Kulach Does your client portfolio include customers from abroad or do you expect it to in the future? If so, it’s important to apply cultural awareness to every aspect of your customer experience (CX) strategy, including customer service, advertising,...